SNAXPO18 Announces Insightful and Motivational Keynote Speakers

Dr. Jonah Berger and Rob O'Neill to Headline Global Snack Industry's 81st Annual Trade Show

December 14, 2017

ARLINGTON, VA—December 14, 2017—SNAXPO18, the world's largest, most comprehensive trade show devoted exclusively to the international snack industry, is pleased to announce two keynote speakers set to bring insights and innovative thinking to the March 12-14, 2018 industry event.

SNAXPO's biennial full equipment manufacturing show will bring together the global snack industry to fuel imagination, spark new ideas, enable development and production, and equip attendees to answer the demand for tomorrow's hottest snack products. Insightful Keynotes will provide attendees with the resources they need to stay on top of the trends and ahead of the curve.

"Our goal is to provide the industry with the most compelling content and resources available to help snack professionals grow their businesses, sharpen their skills, stay current and find the next innovation," said Elizabeth Avery, SNAC International President & CEO. "Wherever you are in the snack supply chain—a startup, a midsized company or a multinational corporation—SNAXPO 18 is the perfect place to experience game-changing, thought provoking and inspirational ideas vital to your company's growth and competitive success."

Best-selling author and marketing professor at the Wharton School at the University of Pennsylvania, Jonah Berger will welcome industry manufacturers, marketers and suppliers from around the world on opening morning, March 13. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He published these insights in his New York Times and Wall Street Journal best-seller, Contagious: Why Things Catch On and in his latest release, Invisible Influence. Dr. Berger has helped organizations from Fortune 500 companies to small start-ups, and multinationals to non-profits drive new product adoption, sharpen effective messaging, and develop marketing strategy.

Wednesday, March 14 will feature a motivational and inspirational keynote from former SEAL Team Six leader and New York Times best-selling author Rob O'Neill. O'Neill will present on his mantra "never quit," and will share lessons drawn from his extraordinary experiences as one of the most highly-decorated combat veterans of our time. O'Neill is the author of best-selling memoir The Operator: Firing the Shots That Killed Osama bin Laden and My Years as a SEAL Team Warrior. O'Neill was deployed more than a dozen times and held combat leadership roles in more than 400 combat missions in four different theaters of war. O'Neill brings his unique expertise to organizations and translates his elite SEAL team training into high-impact, actionable insights on leadership, decision-making, and how to become the 'best of the best.' 

Imagination Meets Innovation at SNAXPO 18. When it's about deciding what's next for your company—and how to make your brand stand out—there's no real substitute for being at SNAXPO18, register today and make plans to join us. Visit for more information and to see the full event schedule.

Thank you to the Bryce Corporation for sponsoring SNAXPO18's Keynote Speaker, Rob O'Neill. 




About SNAC International
Founded in 1937, SNAC International (formerly Snack Food Association) is the leading international trade association for the snack industry.  SNAC International represents over 400 companies worldwide, including snack industry suppliers, marketers and manufacturers in both the traditional and emerging snack categories. SNAC is committed to providing premier educational resources, connection opportunities, and advocacy for the ever-evolving snack industry. For more information about SNAC International, visit

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